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7 Unique Features of Ecommerce |
1. Ubiquity
The traditional business market is a physical place, access to treatment by means of document circulation. For example, clothes and shoes are usually directed to encourage customers to go somewhere to buy. E-commerce is ubiquitous meaning that it can be everywhere. E-commerce is the worlds reduce cognitive energy required to complete the task.
Example:
The disposable cameras sold by Eastman Kodak Co. are another example of ubiquity. By design, the cameras are convenient for consumers to buy and use in just about any location or situation. Capitalizing on this, Kodak rolled out a marketing initiative to sell the cameras and film in locations where consumers are likely to want them—including amusement parks and scenic locations—via refrigerated vending machines connected wirelessly to the Internet. Kodak worked with Dixie-Narco, the vending machine unit of appliance maker Maytag Corp., and Pennsylvania-based e-Vend.net to develop the program)
2. Global Reach
E-commerce allows business transactions on the cross country bound can be more convenient and more effective as compared with the traditional commerce. On the e-commerce businesses potential market scale is roughly equivalent to the network the size of the world's population.
Example:
An example of this is for example you posted a advertisement on the website aiming to just reach people within our country but because website or e commerce is broad and can be seen anywhere in the world even if you don't aim to advertise outside the country there is the posibility that they can see what you have posted online.
3. Universal Standards
E-commerce technologies is an unusual feature, is the technical standard of the Internet, so to carry out the technical standard of e-commerce is shared by all countries around the world standard. Standard can greatly affect the market entry cost and considering the cost of the goods on the market. The standard can make technology business existing become more easily, which can reduce the cost, technique of indirect costs in addition can set the electronic commerce website 10$ / month.
Example:
An example of this is when you have posted your product online you can lessen not only the marketing expense but also the can reduce the price of the product and will be able to attract possible customers.
4. Richness
Advertising and branding are an important part of commerce. E-commerce can deliver video, audio, animation, billboards, signs and etc. However, it’s about as rich as television technology.
Example:
An example of this is when you don't have that much money to pay for advertising you can just rely on eCommerce because it is as much effective as TV advertising and other advertising strategies.
5. Interactivity
Twentieth Century electronic commerce business technology is called interactive, so they allow for two-way communication between businesses and consumers.
Example:
An example of this is like when you posted a advertisement online so your customers can interact with your advertisement its either they can post a comment there or what so ever just to reach you and make transactions, and also when it comes to like for game sites if the site is not that nice or attractive you will not attempt to play it for sure.
6. Information Density
The density of information the Internet has greatly improved, as long as the total amount and all markets, consumers and businesses quality information. The electronic commerce technology, reduce the information collection, storage, communication and processing cost. At the same time, accuracy and timeliness of the information technology increases greatly, information is more useful, more important than ever.
Example:
For example your product has been posted online the in formations you have posted will not go to waste because lots of people will be able to see it, you can share in formations in just one click, the processing cost will reduce because it will be done like for example via bank someone ordered from you then they pay thru bank then you deliver the products afterwards.
7. Personalization
E-commerce technology allows for personalization. Business can be adjusted for a name, a person's interests and past purchase message objects and marketing message to a specific individual. The technology also allows for custom. Merchants can change the product or service based on user preferences, or previous behavior.
Example:
For example you posted an advertisement you have to put your personalized way on how to discuss or transact to the customers so that they can feel that you are accommodating as well as your product will have an positive image.
The seven unique features have its own function but also have disadvantages in this website. The seven unique features most in this website is no problem, but the information density has some disadvantages and it's one of the seven unique features. Information density is the function of information to the Internet and the web site can be the total amount and all markets, consumers and enterprise quality information. At the same time, accuracy and timeliness of the consumers can know this website information. But the website in this regard is poor because of its language in this website is insufficient and even only a language so easily lead to consumers in the shopping website will be very troublesome, even if consumers do not understand the language may be to give up on this website shopping and even lead to this site is less and less people browse or buy. For example in this web site to buy clothes but the browsing process found that consumers choose clothes are not enough data to the customer cannot be assured to buy, so in this aspect of the problem should be properly modified and solve this problem. For example, should first website have a variety of linguistic choices can make different national consumers easily understand this website information easy to buy the goods. Then on the items, such as this site is selling the clothes should be more detailed write the item price, style, color and size, so that the customer more easy to buy. In addition, whenever new styles of clothing in the website promotion to the customer know.